Digital Asset Management

Centralize and distribute your digital assets across your company, channels and supply chain with Sales Layer.
Digital Asset Management

What are digital assets?

The term digital assets refers to your audiovisual (AV) resources, documents, and multimedia. This includes images, videos, animations, logos and more, as well as their associated metadata.

Images

Images

3d Models

3d Models

Graphics

Graphics

Documentation

Documentation

Videos

Videos

Audio

Audio

CAD

CAD

Presentations

Presentations

What is Digital Asset Management (DAM)?

Digital Asset Management (DAM) is a software solution aimed at organizing, storing, and managing your digital assets for internal and external use. The platform is also often referred to as digital asset management software.

Making use of digital asset management software is a necessity in a number of B2B and B2C ecommerce practices. These include the creation and maintenance of printed and digital product catalogs, as well as the syndication of your assets to digital channels such as brand sites, partners, marketplaces, and more. Through a DAM system, manufacturers and retailers alike are able to effectively undertake multichannel and omnichannel strategies.

How to enrich your content with Digital Asset Management Software

Images, videos, and other digital assets play an increasingly important role in product experience and the success of an omnichannel marketing strategy. The main purpose of both is to offer an engaging and informative experience to the user, increasing the likelihood of a conversion and improving the level of customer satisfaction.

Implementing a PIM with built-in DAM features can provide an even superior solution for both retailers and manufacturers. Sales Layer PIM helps to streamline the work undertaken by product teams, collating all content and digital assets within a single platform and eliminating the limitations of silo management. The platform allows you to connect products to their correct image files and even adapt them to the needs of the target channel, ensuring updated digital assets across all of your commerce platforms and touchpoints.

How to enrich your content with Digital Asset Management Software

Key DAM features for product catalog management

  • Offers easy import via Dropbox, FTP, http, ERP systems, etc.
  • High processing capacity for large image files
  • Import of all file types: JPG, PNG, PSD, ZIP, etc.
  • Converts file formats for optimization on different channels
  • Management of metadata and taxonomy
  • Cloud-based storage of digital assets
  • Mass file uploading
  • Automatic creation of different images sizes
  • Linking to connectors to export images
  • Easy integration with PIM and CMS

Advantages of centralizing product data (PIM) and digital assets (DAM)

As with all data management, storing and maintaining your multimedia files can be a headache for your marketing teams. This is compounded when product content and digital assets are kept separate.

Here are some of the ways that centralizing both types of assets can help boost your output and drive revenue:

Digital asset centralization

Digital asset centralization

Uploading and storing all images, videos, graphics and other digital assets alongside its related content can help to reduce clutter and provide a single source of truth for your team. In turn, this cuts down on errors and ensures consistent use of the latest digital assets across your channels and supply chain.
workflows

Workflows

With Sales Layer, you’ll have the ability to create team workflows. This helps to streamline your processes, simplifying the tasks of managing, reviewing, and approving product content and related assets.
quality-report

Error and omissions detection

With a Quality Score feature, Sales Layer analyzes your product catalogs to identify images that are missing in your products. Through this, you can enrich your digital assets to boost your product profiles, increase your search visibility and provide a superior customer experience. With enhanced and complete product information across all channels, you can drive more sales and reduce your returns rate through increased customer satisfaction.
multichannel

Adaptation of resources to multiple channels

Our digital asset management solution allows you to manage and edit the files within your product catalogs so you can tailor your assets to the requirements of your different channels of commerce. You’ll have the ability to customize the name, size, resolution and other aspects of your digital assets to cater for the needs of individual marketplaces or offline marketing material formats such as printed catalogs.
intuitive-export

Cloud-based storage

A digital asset management solution is more streamlined if it can be done from anywhere in the world and on any device. Our cloud-based PIM system offers a high level of security with the ability for you to adjust access privileges across your team.
customers

Improved experience

For both the in-house team and the final buyer, the product experience is more reliable, the brand image is more consistent, and product launch and update times are reduced.

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